Phasis is an international distributor of Georgian products, working from Georgia. It builds a single portfolio of Georgian wine, spirits, drinks and food, and takes it to market across the Baltics, Europe and the USA.
The portfolio holds 25 products, with a wine line that brings together 27 Georgian producers alongside spirits, lemonades, mineral water, beer, preserves, sauces, churchkhela, honey and other traditional products. Phasis supplies large retail chains in Europe, holds exclusive HoReCa distribution of Sarajishvili in Europe and is present in 15 venues in Manhattan, with partners in New York, Chicago and Colorado.
Phasis works as a long-term partner to producers, taking part in brand development from product selection and positioning to pricing, logistics and market entry. Distribution runs through retail, specialist stores, HoReCa, wholesale and online, supported by its own trailers and warehouse hubs in the Baltics.
Next markets are Italy, Portugal, Spain and Central Asia, with Florida the next step in the USA. The goal is to become one of the strongest international platforms for Georgian wine, drinks and food.